Before we get dipped in packaging designs, let’s focus on the question: What makes you purchase the products you never intended to before entering the supermarket?
Well, we all go through this “unintended additional expenses” whenever we visit a mall or supermarket that has plenty of products that just pulls our attention. This is the convincing power of the product packaging designs, that are so catchy, attractive and set itself apart from all the similar products placed right beside them.
Product Packaging plays a great role in increasing sales and uplifting the brand image. A study mentions that people make a purchase decision within just 30 seconds of seeing a product, judging by its cover. Packaging is one of the key tools in creating and maintaining a strong brand identity. The sense and impression you create for your company and product is what makes consumers recognize and commit to your brand.
Before you hunt for creative designs it is essential to pay attention to few key points for best packaging. It is very crucial to know the type of products and the package type that would suit the product and its quality, who are your key consumers and what your target audience look for while purchasing your product category. These factors together form the foundation for the packaging design of any product.
For reading full blog visit our blog https://www.kumbhdesign.com/blog/packaging-trends-2020-to-pop-your-product-off-the-shelf/ now.
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