What is PPC?
PPC is referred to Pay Per Click model that is used for online advertisement on search engines, social platforms and other sites. PPC has now become a general term in the digital world for advertising in order to get more visits to your traffic, get business leads, increase brand awareness and compete with big and small industry players. This model works on a simple mantra i.e. only pay when the ads that you run gets clicked and not for showing your ad to people.
Why should you invest in PPC?
Show up on first SERP
PPC search gives you an opportunity to show up on Search Engine Page Results above all the organic / unpaid results. This is in turn creates higher chances of reaching the audience searching for business like yours.
Compete with all size brand players in your industry
The Ad showing up on first page of SERP opens the door to compete with the popular brands or rankers on SERP Organic results in your industry. So if you are newbie or a small player, you have equal opportunity to reach your potential customers online to create brand awareness or generate leads.
Budget Friendly
Traditional advertising needed the companies to spend a fortune to just reach a large audience with just the hope of increasing sales. Well no more. PPC works on bidding strategy and gives you free will to set the ad spend limit in your budget. One can set a bidding price for the ads being clicked which further estimates the reach of the ad/ impressions.
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