“Wow!! What a nice bag.” I exclaimed.
“Thanks…..that’s CHANEL,” she said.
“Whoa! That must have cost you a fortune.”
“Sure, but I just love CHANEL.”
That sounds about crazy right, spending hundreds not if thousands on a bag? I mean it’s just a bag after all. It might be just a bag for you and me but for my friend and people like her? NO! It’s more than a mere bag, it’s about the “brand” rather just the product.
People often confuse between brand and a product. Here, in this case, it is not about “bag – the product” but about Chanel the brand”. But why go for costlier version when you can get the same thing for just few bucks? Because it’s about the emotional attachment and personal experience with the brand.
So, you see, there are differences between brand and product. A product is created by the company whereas the customers create the brand.
For reading full blog visit our blog https://www.kumbhdesign.com/blog/we-fall-in-love-with-brands-not-products/now.
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