Packaging trends 2020 to pop your product off the shelf

Before we get dipped in packaging designs, let’s focus on the question: What makes you purchase the products you never intended to before entering the supermarket?

Well, we all go through this “unintended additional expenses” whenever we visit a mall or supermarket that has plenty of products that just pulls our attention. This is the convincing power of the product packaging designs, that are so catchy, attractive and set itself apart from all the similar products placed right beside them.

Product Packaging plays a great role in increasing sales and uplifting the brand image. A study mentions that people make a purchase decision within just 30 seconds of seeing a product, judging by its cover. Packaging is one of the key tools in creating and maintaining a strong brand identity. The sense and impression you create for your company and product is what makes consumers recognize and commit to your brand.

Before you hunt for creative designs it is essential to pay attention to few key points for best packaging. It is very crucial to know the type of products and the package type that would suit the product and its quality, who are your key consumers and what your target audience look for while purchasing your product category. These factors together form the foundation for the packaging design of any product.

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9 Essential tips for eCommerce platforms to succeed in 2020

 The rise of internet usage in India have ignited the Indian business minds, special thanks to Jio and other network services providing 4g and high-speed internet services. People with entrepreneurial mindsets are embracing the emerging trend of developing e-platforms to trade products and services. This shift from offline business to online business has hyped some of the great eCommerce businesses like Flipkart, Jio shopping, Myntra to name a few.

The rising standard of living, advancing technology, online presence, social media explosion, trending smartphones and online buying experience are some of the key factors leading to significant growth and competition in e-commerce platforms.

Whether you are a newbie or have been in business for decades, ensuring incorporation of the 8 essential features will definitely give your B to B or B to C or C to C eCommerce business a boost in 2020.

1. Attractive web design & Customer experience- easy navigation

Research shows that customer experience will be the key differentiator for eCommerce platforms by 2020.

The first step is to focus on attractive web design creating a stellar customer experience across all the pages of the site. Every page from home to each product page to checkout page, there should be attractive pictures and relevant information that holds customer attention. Another important point is to make your site easy to navigate, which is often overlooked. It is very important for a customer to be able to find what he needs easily and be able to go back and forth across the site quickly and without complexities.

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Top 5 current digital marketing trends that can scale up your startup

You don’t need to be well-researched to know that marketing is critical for any business’s long-term success. As an entrepreneur, you must acknowledge the opportunities that exist in the digital era revolving around marketing approaches and their effectiveness.

Scaling up your startup, and reaching the growth and profitability objectives you desire means you should create an optimal marketing plan. Thanks to the power of the digital, enlarging your audience can be possible nowadays faster and easier than ever.

Because each action you take will directly impact your brand, and how your clientele range perceives it, you need to make appropriate decisions. For starters, you should find out which exactly are the top trends at the moment, the ones you need to follow in order to keep up with the competition.

Digital strategies of marketing are more versatile and promising than ever, but here are the trends that you should be focusing on first here:

#1 Social media

You couldn’t discuss the topic of digital marketing without assessing the power of social media. This has become one of the most solid tools used by marketers and businesses to generate exposure, and it should be part of your marketing plan as well.

With over two billion Facebook users </a>, an 800 million audience on Instagram, and over 300 million Twitter followers, you can clearly see why so many startups are turning to social channels to trigger a buzz around their concept.

However, to actually leverage the power of social media, you need to adopt the right practices here

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How to get an organic audience on Social Media

How do we get found in search engines? How do we get people to talk about us on social media? Nowadays, Facebook, Instagram, Twitter, LinkedIn are no more Social networking sites. They are statements.

Here are some strategies to make your pitch-perfect.

Quality Content:
Content marketing is a long-term lead generation strategy that focuses on the consistent creation of high-quality content that is highly relevant to your ideal targeted audience. Quality content is the backbone of marketing. Quality content helps you to attract new readers as well as keep the existing audience engaged. By sharing great and useful content on social media, you create opportunities to nurture and educate your ideal audience over an extended period during their journey. You can create an organic content post with your Website link and also use appropriate hashtags for posting. Hashtags play a big role in Social media marketing.

Create valuable connections:
If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing. Social media platforms can help you to get a targeted audience. You can connect with relevant people with the help of appropriate keyword research. The mixture of marvelous content and website link can help you to get organic reach. Another important thing is the attractive images and videos. Create an image or video with relevant content and post that on Social media platforms.

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