Design and development should go hand in hand when you are planning to build your business as a brand. Brand holds so many things or you can say each and everything, which you use to communicate your business. One should act strategically to emerge your business as a brand. Brand building is a process, so in each step you need to be careful and strategically need to implement on every action taken for the communicating your business to the world.
In the first step of the process of brand building, you need to create or design a logo, which represents your business symbolically. You need to create or pitch a punch line or bold statement that describes your business. You need to use 360 degree channels for the promotion of your business. By using 360 degree channels for promotion or advertisement, means you need to use each and every tool for the promotion or communication of your business to the target market.
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