How to make your brand stand out in the market?

The concept of BRANDING has been pretty confusing to most of the small businesses. The need to put complete efforts for a brand to stand out, can be overwhelming and this creates a hesitation among some of the businesses for investing time and money into branding with obvious doubts such as

• Will it surely make a difference?
• Is it necessary for our industry?
• How does it help me gain profit?

Although the answer to all these questions can’t be clear cut, the effort, time and money invested in branding definitely creates a brand impression that opens the path to success.

More than 90% of consumers are connected to the brands and its products emotionally rather than logically. The secret to any successful brand is to bond with consumer’s emotions. If your business/ brand has been out in the market since decades, the product quality and services can definitely help gain customer loyalty but attracting new customers can be skeptical. To raise the brand level, to beat the competition, to penetrate through the new market by just having a better product does not suffice.

For Reading the full Blog visit our https://www.kumbhdesign.com/blog/how-to-make-your-brand-stand-out-in-the-market/ now.

5 tips to revive your Business Post Covid 19

 The year 2020 has not just attacked people’s lives but has also hit small and medium sizes businesses on a large scale. With the drowning economy, fleeing employees, increased safety standards and not to mention growing fear among people has made it harder than ever for businesses to get back on feet with the same strength. But losing hope could do more damage to any businesses. 

Every fall comes with a new opportunity to rise. With the fall of traditional business styles, it has become more imperative to revise the strategies and adapt to new trends. Businesses need to more conveniently and safely avail their products and services for their potential customers. This fall can be considered a golden opportunity for the strugglers to rise as their competitors have been impacted with this pandemic situation too.

Here are the 5 tips that could help you revive your business with more competitive strength.

1. BE AGILE. BE MOBILE.

To truly flourish, transforming your business is a must. The old-fashioned ways of dealing businesses would no more do the trick. Businesses have to be leaner, more agile, and more mobile than ever to thrive in the future.

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5 Ways of PPC Pay Per Clickc | Kumbh Design

What is PPC?

PPC is referred to Pay Per Click model that is used for online advertisement on search engines, social platforms and other sites. PPC has now become a general term in the digital world for advertising in order to get more visits to your traffic, get business leads, increase brand awareness and compete with big and small industry players. This model works on a simple mantra i.e. only pay when the ads that you run gets clicked and not for showing your ad to people.

Why should you invest in PPC?

Show up on first SERP

PPC search gives you an opportunity to show up on Search Engine Page Results above all the organic / unpaid results. This is in turn creates higher chances of reaching the audience searching for business like yours.

Compete with all size brand players in your industry

The Ad showing up on first page of SERP opens the door to compete with the popular brands or rankers on SERP Organic results in your industry. So if you are newbie or a small player, you have equal opportunity to reach your potential customers online to create brand awareness or generate leads.

Budget Friendly

Traditional advertising needed the companies to spend a fortune to just reach a large audience with just the hope of increasing sales. Well no more. PPC works on bidding strategy and gives you free will to set the ad spend limit in your budget. One can set a bidding price for the ads being clicked which further estimates the reach of the ad/ impressions.

For reading full blog visit our blog https://www.kumbhdesign.com/blog/5-ws-of-ppc-pay-per-click/ now.