How video marketing can promote your business

 Humans, as they say, are visual creatures. We are always attracted towards moving, colorful images. Users are drawn to the videos like a moth drawn to a flame!

YouTube is now second largest search engine. According to a survey by think with google, before visiting a store, 50% of internet users look for videos related to a product or service.

Video marketing is not going to slow down and most business believes that it brings good ROI. Even social media giant like Facebook constantly updates it's video algorithm to improve the user's news feed experience. This clearly shows that it is totally worth for a business to invest in video marketing.

You are writing blog post for your business, sure, great! But given a chance to choose between written content and video; what would be your choice? No brainer that one would prefer watching video any time over reading long, lengthy blogs.

But this doesn't mean blogs do no good to your business. It simply means that telling a story is better than writing one.

For reading full blog visit our blog https://www.kumbhdesign.com/blog/how-video-marketing-can-promote-your-business/ now.

This Is Why This Year Will Be the Year of Mobile Application

It's 2019 already and if your business doesn't have mobile applications then it is definitely on the path of extinction. Mobile provides faster access to content and customer interaction hence it has become an important asset for any business.

From booking cab, to ordering food, to scheduling our day-to-day tasks, mobile applications have made our life effortless. So why not use them for the betterment of our business as well?

Also, new technologies like AI & Machine Learning, Blockchain, and Augmented Reality etc will lead to more advancement and change the way we look at mobile applications. According to statista.com, there were 2.6 million android apps available in play store till December 2018. Now that's a huge number!

Year 2018 has witnessed over 27 billion downloads. You still think your business shouldn't be on play store?

For reading full blog visit our blog https://www.kumbhdesign.com/blog/this-is-why-this-year-will-be-the-year-of-mobile-application/ now.

Landing Page Optimization

 Won't you just hate it if the click on an ad took you to some unspecified universe instead of directing you to the information you asked for? Obvious, right?

That's where landing page comes into picture. A landing page is something where your potential customer is directed to after he clicks on your ad campaign. If a person is looking for digital marketing course and he ends up on a page that's providing him a free digital marketing ebook, it's more likely he would be further interested in surfing your website. Don't bombard your customers with unnecessary information by directing him straight to your website.

But generating leads doesn’t just mean designing a valuable offer, the next step would be setting up a landing page. Landing pages are more than just minimal content, simple design, email subscription form or a download button. They are about carefully combining all of these, just enough to create a visually appealing content, grab reader’s attention with an irresistible offer like a cherry on top of a cake!

For reading full blog visit our blog https://www.kumbhdesign.com/blog/landing-page-optimization/ now.

Marketing Collaterals are more than just brochures and visiting cards

The marketing collateral options available today cover both online and offline audiences. It will increase your ability to reach the target audience. They tell customers who you are, and what you do.  It should be designed to explain the details of your product or services and provide compelling reasons as to why your customer is making the right choice.

When you think of marketing collateral, the first thing that comes to mind is Brochures or maybe visiting cards.

But its concept has changed since digitization. With a traditional approach, the options were limited but now, the list seems endless.

Business Identity (Business stationery like Business card, Letterhead, Envelope, Email Signature etc.)  Some of you might wonder "Is business cards still used for marketing purpose?" The answer is yes! Despite the constant advances in technology, business cards are often the first piece of marketing collateral someone will receive when learning about you and your company. It is the first impression of you and your business. Your business card should reflect the nature of your business and give any receiver an accurate sense of what to expect from your company.

If you use custom letterhead, envelope then prospects can recognize you and your company. Your company name, address and other contact details will be present which serves as a powerful boost to your marketing efforts.

For reading full blog visit our blog https://www.kumbhdesign.com/blog/marketing-collaterals-are-more-than-just-brochures-and-visiting-cards/ now.