As the name suggest, one-page websites are websites with a single page. Simply scroll and navigate in a single page and obtain all the information you need with ease. One page website (also known as single page website) trend began in 2013 but died very quickly as multiple page websites trend was quick enough to catch up. But right now in 2018, one-page website seems to be back in race!
Yes, you heard it correct. 2018 can be the year for one-page websites Increasing use of smart phones (or to be more specific, ‘touch screen phones’) lead to the popularity of such websites as any user would prefer scrolling over struggling with multiple tabs and pages. See the example here.
But what are the advantages?
What would you choose – one single long page that contains all the information or the tedious process of navigating through the pages and menus?
Better User Experience
Better user experience is what led to its popularity. There is very little risk of user getting confused while visiting your site and ultimately abandoning it. The simplicity and effortlessness is what draws user’s attention. User can easily get relevant content without getting lost. Due to the content being short and crisp and up to the mark, the user can have clear idea of the intent which leads to high conversion rates.
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